On Social Decline And Exclusion. The economic development and the heavy crisis of the financial system world-wide have shaken people's life in the very foundations. In my bachelor thesis project I intended to formulate a visual statement against social exclusion dynamics caused by the establishment of a permanent feeling of social insecurity.
In Western societies the assigment of social valuation is mainly geared to the participation in the system of gainful employment. Work produces purpose, structure, divides and defines our lifetime and living space. So it basically determines the perception and organization of the world we live in. But what happens if this structur starts to dissolve, to lose more and more of its regulative and integrating powers? How can designers contribute to discourses on social problems and changes?
| Period: | since 12/2008 |
In the course of my Bachelor Thesis I focussed on the phenomena of social decline and exclusion as a result of social changes in the last twenty years. In a culture-theoretical paper I examined these dynimacis of decline and exclusion against the background of the changing and flexibilizing social as well as economic conditions. In view of the visual representation of social problem situations in the media I put up for discussion that there was happening a continuous and critical solidification and seeming affirmation of overcome ideas of social classes. In this steady repetition of biases combined with a growing feeling of social insecurity and a lack of biographic planning reliability, needs for dissociation are benefited.
On the basis of these results I derived the necessity to abandon the usual pictures of victims of social developments within the communication of current social problems. Instead the base of social valuation should be confronted with the current and changing social conditions.
Through a public intervention I tried to exemplarily formulate an aspect of the complex of social problems I concentrated on. The idea was to avoid picking up established biases of the recipient and to confront him with the question of his own social steadiness. So he should be challenged to locate himself in the structure of a diversifying society.
Core of the artistic work is a spatial formulation between typography and image which transforms the increasing unsteadiness of gainful employment through flexibilization into a physical and intuitive experience. In the relationship between typographic form, materiality, space and recipient I consider the potential to communicate unpopular contents in attractive and comprehensible ways.
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