03/2008–12/2009.
The small and regionally operating brewery LägereBräu in Wettingen, Switzerland has been producing beer specialities since 2008. The products are beers for the pleasant moments shared with friends. The visual identity expresses the customer base's common passion for those moments and emphasizes the product being a natural part of them.
An important aspect of the design concept is an honest way of dealing with materiality in the product's context. It communicates the brand's simplesness and confident modesty.
This project was developed and produced in collaboration with Thomas Lehner and Jacob Kadrmas.
Feedback
- LägereBräu 2011/04/18 09:45, The Dieline – Package Design Blog
- LägereBräu Box 2011/04/13 11:17, Ambalaj – Sustainable Packaging Design
- LägereBräu im neuen Gewand 2009/09/10 12:22, novum – world of graphic design
- LägereBräu Carriers Arrived 2009/04/28 16:17, visual attitudes