03/2008–12/2009. The small and regionally operating brewery LägereBräu in Wettingen, Switzerland has been producing beer specialities since 2008. The products are beers for the pleasant moments shared with friends. The visual identity expresses the customer base's common passion for those moments and emphasizes the product being a natural part of them.
An important aspect of the design concept is an honest way of dealing with materiality in the product's context. It communicates the brand's simplesness and confident modesty.